High School friends see an alternative to fast food with the "submarine" sandwich. But they are quickly met with the fierce competition of a new submarine joint.

In the late 1800s, German immigrants Joseph Schlitz and Captain Frederick Pabst find themselves in a battle for beer dominance. In their fight for one upmanship they will help create the most popular alcoholic beverage on the planet.

When a commercial caterer realizes his two best selling items are donuts and coffee, he joins forces with his brother-in-law to create a revolutionary donut chain. Soon a rivalry starts with a beloved Southern-based donut shop.

When his ice cream truck breaks down, Tom Carvel discovers that half-melted ice cream is a surefire hit. But while he works to mass produce this new treat, the McCulloughs hit upon the same idea.

In a quest to dominate the growing commercial bread industry, Lee Marshall bets on a new kind of white loaf, unwittingly inspiring a homemaker named Margaret Rudkin to come up with a healthier alternative.

Hollywood agent Wally Amos transforms his professional life when he decides to make and sell his own gourmet chocolate chip cookies, and opens America's first cookie store.

When Colonel Sanders sells his company to investors in 1964, the new owners identify a rising star within the organization: Dave Thomas. But Thomas soon becomes one of their most bitter rivals.

Small town farmer Orville Redenbacher has a lifelong dream of creating the perfect popcorn kernel, leading to the first significant development of popcorn in thousands of years which he sells nationwide.